Webinars
Lessons from the Real World - Science of Customer Engagement
Apr 24, 2012
Customer engagement is one of our industry’s biggest and most critical challenges. This is particularly evident when it comes to encouraging customers to enroll in energy efficiency, demand response, and other programs that require behavior change. In this Smart Grid News Webinar, speakers from Tendril, Duke Energy and the Smart Grid Consumer Collaborative discuss three key techniques for achieving changes in the way consumers think about and use energy. Speakers provide insights on:
1. How consumer research can be studied to gain insights into different customer segments and their individual preferences.
2. How behavioral science can shape the offers that energy providers make to each segment for maximum results.
3. How the “scientific method” can be used to carefully test consumer engagement hypotheses to discover which programs work best.
Speakers
Delta Sonderman, product development manager for Duke Energy. Delta explains how Duke Energy applied behavioral insights to their paper reports, then tested their effectiveness and optimized results.
Dr. Paul Cole, vice president of consumer products, Tendril. Paul is a psychologist who discusses how insights from behavioral science improve home energy reports for maximum engagement and maximum results.
Patty Durand, executive director of the Smart Grid Consumer Collaborative, the premier research and education nonprofit devoted to a consumer-friendly smart grid. Patty reveals insights from the organization’s latest consumer research.Increasing Value: How Consumer Engagement Will Strengthen Your Bottom Line
Nov 2, 2011
We are facing drastic change in the energy industry. Competitive innovation, consumer awakening and regulatory evolution are converging and thus, creating new challenges. But with these challenges comes opportunity. Consumer engagement and acceleration beyond the meter is a gateway to generate more value for your business.
Tendril and a panel of experts will discuss the Tendril Business Case Model and how it can unlock the economic, operational and energy savings benefits of Smart Grid technology beyond the meter. Tendril engaged The Brattle Group for third party validation, case studies and verified M&V capabilities. We will take you on a journey from theoretical value to actual value to future value.
Speakers:
Tim Enwall – Founder & CIO, Tendril
Ahmad Faruqui – Ph.D., The Brattle Group
Doug Mitarotonda – Ph.D., The Brattle Group
Beyond Compliance: What's in it for Me? The Utility Business Case for Energy Efficiency
Aug 16, 2011
The energy industry is in the midst of transformational change. Innovative technology, consumer awakening and regulatory evolution are converging to create new opportunities and challenges for utilities and other energy service providers.
Many energy service providers have already taken the first step in providing energy data to their customers through paper reports or web portal solutions, allowing them to take the first steps toward complying with Energy Efficiency regulations. And while Energy Efficiency (EE) for efficiency’s sake can have accidental benefits to the energy service provider in terms of peak demand and demand response, EE in a vacuum rarely delivers in terms of a utility business case.
In this webinar, Tendril and a panel of experts will talk about how EE programs can make the leap from compliance necessity to strategic business case—connecting to and unlocking the value of energy management in the home for the energy service provider. How is EE the first small step in an orchestrated home environment that helps maximize capital expenditures, increase operational efficiencies and deliver better service—without sacrificing revenue and margin? How can EE be the first step on a path to solving the 3Cs of utility challenges: Cost, Congestion and Control?
Speakers:
Christopher Perdue – Vice President, Sierra Energy Group
John A. “Skip” Laitner – Director of Economic and Social Analysis, American Council for a Energy-Efficient Economy (ACEEE)
Mak Tarnoff – Senior Director, Product Marketing, Tendril
Paul Centolella – Commissioner, Ohio Public Utilities Commission